Thursday, July 14, 2011

MTN8 Competition Greed

There are clearly no limits to how low MTN will stoop in order to recoup its advertising budget. Even if it means violating the WASPA code of conduct, not to mention the ECT Act and the Consumer Protection Act. When it comes to soccer, there are no rules; only greed.
In spite of the fact that my phone account is clearly marked as a "Do Not Contact" (for marketing messages) client, and in spite of the fact that I have contacted all WASPA members and asked them to put my on their DNC list, these knuckleheads decided to sent me the SMS shown above. Did I mention I'm also on the Direct Marketing Association's DNC list as well? MTN is a "Founding Member" of the DMA.
In spite of the fact that the message doesn't contain the mandatory "STOP" instructions, I dutifully wasted R1 and sent a STOP message to the 40570 number. I got the following reply:
So the way it works is this: MTN sends this message to a gazillion football fans, who each spend R1 (or more) to enter. Thus MTN earns R-gazillion in SMS charges, which it can offset against the cost of sponsoring the teams. The cost of the prize: 9 tickets it has already paid for. How cheap can you get?
Did I mention that they violated sections 5.1.3, 5.1.8, and 5.2.1 of the WASPA Code of Conduct? I have filed Complaint #13894 with WASPA.

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