This week the full page ads in the Sunday Times announce how Trevor has suddenly been appointed "CEO" of Cell C in response to his complaint about Cell C, and disgruntled customers can go to the "new" www.telltrevor.co.za web site. This is bogus since the "response" site was planned a month before the video appeared on YouTube. A "bizarre turn of events" indeed. To make matters worse, the "complaints" section of the site wasn't working. See below.
Update: Their "4Gs" network is actually only a 3G network. HSPA+ is not advanced enough to be classified as 4G. Most consumers have no idea of the difference.
So while the sentiment "the power is in your hands" may be a noble one, the power to complain about Cell C doesn't belong to them or their ad agency. It still belongs to the consumer, and Cell C manAGEment is still in their ivory tower getting it wrong. And the blogosphere is NOT impressed:
I tried calling the Cell C "Legal Department" but was put through to the wrong department and then stayed on hold for 10 minutes. So much for "give us a call".
Update: The reason I was trying to contact the legal department was to find out when the trademarks were registered, and the registration number. IF they have been registered (which I doubt), then South Africa will become the first country in the world to trademark a typographical symbol. How ironic that it would be the Copyright symbol! Oh, the shame and embarassment at such obvious incompetence! Only in Africa.
Update: It seems that their logo isn't particularly original either:
Update 18th August: Andy Rice and Jenny Crwys-Williams chatted to Andre Lombaard of Ogilvy, the agency responsible for the TellTrevor campaign. It seems Ogilvy are so used to lying they will tacitly admit it.
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