Earlier this week I became aware of a new startup in the taxi business, trying to compete with the likes of Uber and Zebra Cabs in Johannesburg. One of my gripes with Uber is they have no phone lines, so you have to reply on Twitter or email to talk to them.
Being cautious, I first asked if they had a phone number I could use. They replied and gave me the number 011-082-9825 which I duly added to my phone contacts, hoping I would never need to use it. How wrong I was.
I resolved to try using their service on my way home from gym on Tuesday. As it turned out I left gym early, and at 4.17pm I requested a ride from Victory Park Shopping Centre to my home.
Within seconds I got an SMS reply to say they would be finding a nearby driver. After that,
nothing.
Bear in mind I'm sitting on the pavement outside the shopping centre, I've had a long day and I just want to go home. I check on the app and get this:
"Sorry, no trips to display". And a programmer's error message about a missing data id, or something. It was gone before I could get a screen shot. So at 4.23pm (after 5 minutes) I sent this tweet:
No reply, even though they tweeted at 4.15pm and again at 4.30pm. Turns out that was a Twitter bot giving the illusion of human activity. Clearly no service via Twitter. So I tried the number on the SMS at 4.27pm (i.e after 10 minutes). No answer from 086-001-5666, just an automated message that says "The user you are trying to reach is unavailable". I have yet to get any kind of answer from that number. Presumably faulty.
So I try the landline number, 011-082-9825 hoping at least someone would answer. After all, this is a 24 hour a day operation. I get voicemail. I didn't leave a message. I was already waiting for them to "get back to me" with no results.
Instead, since I was trying out alternatives to Uber, I decided to give
Zebra Cabs another go. The first time I installed their app I didn't get the SMS code they promised, and a call to their call centre wasn't particularly enlightening either. But this time I installed the app and it worked. By 4.33 I had requested a ride and by 4.57 I was home. My first trip with Zebra Cabs was a complete success.
At 9.09am this morning I gave twitter another try and decided to try calling again. The 086-001-5666 number still gave me "The user you are trying to reach is unavailable", but I did manage to speak to someone (I think it was Kampa) who said he had no idea what was going on because he had just got into the office. I pointed out that they advertise a 24/7 service and he promised to investigate.
At lunchtime I noticed another tweet from @JoziBear247 and wondered why they still hadn't replied. I decided to reply to every tweet they sent out until someone replied. It took several hours but by 3pm (23 hours after my first "help!" tweet) they finally replied, saying their "internet was down".
SAY AGAIN!?. What was the social media person doing all day on his/her phone? Playing solitaire? Oh, wait. This is an internet startup. Of course they don't have smart phones. What was I thinking?
At 2.57 they send an email that reads:
From: Jozibear Sales&Marketing <jozibearjhb1@gmail.com>
Subject: Apology
Good day Donn.
I wish to convey my sincere apology on behalf of JoziBear for missing your trip yesterday.
I wish to advise that we are still adding drivers to our system to meet the demand. We could not get you a ride as all our drivers in your area were busy being the peak hour.
Furthermore, we could not reply to your messages on Twitter as our Internet was down since morning due to maintenance that just ended a while ago.
I wish to again apologise for the inconvenience cause you. We hope to serve you better next time should you give us a second chance.
Kind Regards,
So I get a "sincere apology" that turned out to be totally insincere when he blocked my Twitter account, and a load of lame excuses and justifications. No sense of concern or urgency. And this is the PR guy! The person who is supposed to put the customer first. Completely oblivious to how arrogant his "apology" sounds. He wasn't able to call me during the internet outage? Or send an SMS? He's obviously a very busy man. Can't answer his cell phone at 3.27 or his land line. Instead I get passed on to Mandla Zuma in "Operations" who was just as clueless as to why no one let me know they couldn't find a ride for me.
But wait, there's more! Read section 6 of their
Privacy page:
6. Direct marketing
We only use your e-mail address and phone number for sharing our product related marketing messages if you have given consent via Jozibear 24/7 app during installation and registration. If you no longer wish to receive direct marketing messages, please email us at support@jozibear247.com
Nowhere in the installation or registration process was there any mention of providing consent for direct marketing. None. Nothing. Nor is there any mention of it on the app page in the
Google Play store. There are some angry reviews about this, and I have written to support@jozibear247.com but not had a reply as yet. I doubt I'll get one either. I have CC'd
Craig Geswindt, their CEO, so we'll see what happens.
All I want them to do is fix their systems so that other people don't get left stranded like I was. I'm certainly not going to put their app on my wife's phone until they do.
*Update Thursday 10am: The CEO called me personally. He understands the issues and is working to fix them. I don't envy these challenges, but if they are working on them I will cut them some slack. I'll try again in a month or so and see how things have improved.