Sunday, October 17, 2010

Cell C forced to stop using 4G logo



South Africa's most exaggerated mobile operator just "apologised" for using the term "4G" in interviews, billboards and adverts. The CEO claims that it was a "marketing term" (i.e. lies) and they did it because other networks do it. What a lame excuse. It would be much more honest for Lars to admit they lied.
Naturally this "apology" wasn't voluntary. They were forced to do so by the Advertising Standards Authority, after the other networks filed formal complaints. The other networks quite correctly pointed out that Cell C doesn't use 4G technology, and in any case the final 4G standard has not been drawn up yet. Given the ratio between the "G" and the "S" in the "4Gs" logo, the ASA clearly didn't buy the excuse that "4Gs" doesn't stand for "4G" but for "4 Great Speed".
Cell C's excuses are as lame as their service. Perhaps when they get their new network to actually work, things will improve. Right now the best they can do is get their "other" CEO to tell jokes and check that the coffee in their stores is OK. What a joker.

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